Apparently,
many businesses now own apps as they simplify the
services organisations provide thus making it easier to navigate as well
as give access more customers. Nevertheless, a mistake that some
businesses who own application make is by giving their apps the wrong
names.
To
create buzz and make market entry, the name of each software
application must be well-thought out. To set you on the right path, we will roll out 5 common mistakes to avoid when naming an app.
Copy apping
Copy apping means
choosing a name that is almost similar with your app. The thinking
behind copy apping is that the name will translate to sales traffic
which is not always the case. Although this strategy may work for a
while, it can backfire if your app may be considered a replica, fake and
counterfeit. It is better to get creative and search for an exclusive
name for your app.
Being forgettable
There
are millions of apps which are available for download on Google play
store and other platforms. Therefore, there is a very high tendency for
your app to be forgotten especially if the name doesn’t correspond with
the functions the software is supposed to perform. Users may download it
but they may simply forget about it as there are many other options.
So, a name makes it easier to remember and use an app.
Not considering trademark
The
name of your app may have been chosen by another organization, so it is
important for you to do some research with organizations such as the
Corporate Affairs Commission (CAC) which register brand names. This will
prevent any legal action where a name has been adopted and trademarked
by another company.
Not knowing your audience
Always
think about your audience when naming an app. Define your market by
answering this questions; who is the app meant for? Is it for the young
ones or for the adults? What is the service you are offering? Once you
have the right answers to these, then you can tailor your app’s name to
capture the essence of the product’s brand.
Using all capital letters
Good
apps developers minimize the number of capital letters they use when
naming their applications. Apps like Facebook, Instagram, Snapchat and
Twitter are not completely written in capital letters. If you use all
caps, users are likely going to ignore it.
Tags:
App